Paid Advertising That Pays Its Way
You don't want impressions. You want return. 6social Digital is a London paid advertising agency that treats every pound of ad spend like it's our own — because the clients who stay with us are the ones who see it come back. Across our active portfolio, that's an average 4.8× return on ad spend.
Every platform your buyers actually use
We plan, build and manage performance campaigns across Meta (Facebook & Instagram), Google Ads, TikTok and LinkedIn — chosen around where your audience spends attention, not where it’s easiest to spend budget. Search, shopping, paid social, retargeting and connected TV all sit inside one joined-up strategy, so your channels compound instead of competing.
Optimised daily, reported honestly
Campaigns aren’t “set and forget” here. We watch performance every day, shift budget toward what’s converting, and kill what isn’t. Every month you get a plain-English report tied to revenue — not a wall of vanity metrics — through GA4 and proper attribution, so you always know exactly what your marketing pound is doing.
Direct access to the specialist running your account
No account-manager layer, no briefs lost in translation. You talk to the person actually building and optimising your campaigns, and to the founders steering the strategy. That’s how a small, senior team out-performs agencies three times the size.
Paid social advertising: Meta, TikTok and LinkedIn
As a paid social agency, we plan and run advertising on Facebook, Instagram, TikTok and LinkedIn. Prospecting, retargeting and existing-customer campaigns are kept separate, because each needs its own message and budget. On Meta and TikTok we lead with short video and test new hooks every month; on LinkedIn we target by job title, seniority and industry for B2B. New to it? Read what a paid social agency does.
Google Ads and paid search
Search and Shopping campaigns capture people who are already looking for what you sell. We build tightly themed campaigns around the searches that convert, write the ads, and send each click to a page that matches it. Not sure which platform should come first? See Meta ads vs Google Ads.
Ad creative produced in-house
Creative is the biggest lever in a modern ad account, so we make it ourselves: copy, static images and video, shot and edited by our own production team. You are not asked to supply the assets and hope they work.
What paid advertising costs
Paid advertising management starts from £1,800 per month, agreed as a fixed fee up front. Ad spend and third-party tools are billed separately, and retainers have a three-month minimum. Our guide to paid social agency costs in the UK explains the pricing models and what changes the price.
What's included
- Account audit & strategy — where your spend is leaking and where the opportunity is
- Full campaign build across Meta, Google, TikTok & LinkedIn
- Creative direction and ad copy that stops the scroll
- Daily optimisation, A/B testing and budget pacing
- Conversion tracking, GA4 & monthly revenue-tied reporting
Frequently asked questions
What is a paid social agency?
A paid social agency plans, creates and manages advertising on social platforms such as Facebook, Instagram, TikTok and LinkedIn. That covers strategy, ad creative, audience targeting, conversion tracking, daily optimisation and reporting.
Which ad platforms do you manage?
We plan, build and manage campaigns on Meta (Facebook and Instagram), Google Ads, TikTok and LinkedIn. We choose the mix around where your buyers spend their attention, and run search, shopping, paid social and retargeting as one joined-up strategy.
Is ad spend included in your fee?
No. Our fee covers strategy, creative, campaign management and reporting. Ad spend on Meta, Google, TikTok or LinkedIn and any third-party tools are billed separately.
How quickly can campaigns go live?
After a free 45-minute strategy call we send a proposal within 24 hours, covering services, timeline, deliverables and a fixed price. Once you sign off, the first work goes live within 14 days of kickoff.
How do you report on results?
You get a plain-English report every month that ties spend to revenue, using GA4 and proper conversion tracking. We check performance daily and move budget towards what is converting.
Is there a minimum contract?
Monthly retainers have a three-month minimum, which gives enough time for strategy, launch and optimisation. After that either side can walk away, and most clients stay for a year or more.
Ready to see what your ad account could do? Book a free 45-minute strategy call and we'll tell you exactly what we'd change — and what we wouldn't.
Book a free strategy call